Within the digital marketing world, advertisers constantly seek for the best way to capture consumer attention. Among the many advertising formats available, two continue to face out for their strong engagement potential — Popunder Ads and Push Ads. Each have unique advantages and drawbacks, and understanding how they work can make an enormous difference in your campaign performance and ROI.

What Are Popunder Ads?

Popunder ads are a type of online advertisement that opens in a new browser window behind the principle window being viewed. Unlike popups that instantly seem in entrance of the active window, popunders stay hidden until the user closes or minimizes their present tab. This subtle approach means customers often encounter the ad later, when they are less distracted — leading to potentially higher interactment.

Advertisers like popunders because they are less intrusive, cost-efficient, and work throughout many niches — from entertainment to gaming, dating, and downloads. They can drive massive volumes of site visitors quickly and are particularly efficient for CPA (Cost Per Action) and CPL (Price Per Lead) campaigns.

Nevertheless, there’s a catch. While popunders can deliver large impressions, quality and intent of site visitors can vary. Some users could view them as spammy, …